In this politically incorrect time in history, credit unions are struggling to find their voice. How can the industry cut through the noise of Wall Street, Big Short manipulations, unforeseen regulatory restrictions…in order to arrive as superheroes for the middle to low income consumers?

There are significant issues emerging for credit unions being talked about by the watercooler but not in the board room. CEO networking sessions used to be a confidential place to share information and set the stage for unified positions. Today, they are more often a forum for politically correct dialogue rather than for progressive change.

The UNDERGROUND conference changed that. On Sunday, February 21st, Mitchell Stankovic and Associates conducted an honest, transparent, and challenging discussion about dynamic issues that are needed for credit unions to thrive over the next five years. We collected industry thought leaders with passionate knowledge, tools and initiatives and encouraged them to share ideas.

Now it is time for BOLD ACTION. Now is the time to use the divisive rhetoric that has both engaged and enraged the population. Now is the time to capture market awareness for credit unions by being the solution, the alternative, the financial support that leads to a better life for members and their families.